Use the SmartEtailing Direct Mail Customer Export with Ascend

SmartEtailing’s direct mailing program lets you target your best customers with promotional mailings to drive business back to your store – all with minimal effort on your part! Just send the information on your preferred number of customers to SmartEtailing, and they’ll take care of the rest.

For more information on this program, see SmartEtailing’s website or, for additional instructions, their help topic.

Multi-store retailers: Exports must be run and sent separately from each location.

System Setup

  • Verify Ascend is on the latest version.
  • Configure a workstation or system email account.
  • Assign a customer to every transaction, and ensure their record is complete and up-to-date.

Save & Send Customer Export Report

  1. Save the SmartEtailing Direct Mail Customer Export query (available on www.ascendrms.com) to your computer (e.g. the Windows® Desktop).
  2. Copy ALL text from the query file.


  3. From the Ascend Desktop, select the Tools menu > Advanced Database Functions > SQL Query (or, click the SQL Query tile, if available.


  4. In the upper pane, paste the text from the query file.
  5. On the toolbar, click Execute.


  6. In the Select Dates dialog box, select your desired date range for sales (e.g. 01/01/2017 to today's date) and click OK. Sherpa tip: Run this report for the year to date.


  7. In the # of Customers dialog box, enter the desired number of customers to return (maximum 30,000) and click OK.


  8. On the toolbar, click Save.


  9. In the Enter Name dialog box, enter SmartEtailing Direct Mail Customer Export and click OK. The report saves in the My Queries folder of Reports so it can easily be run again.


  10. On the toolbar, click Email. The Send Email dialog box displays with the query results attached.


  11. In the To field, enter directmail@smartetailing.com. Sherpa tip: If you’d like to receive a copy of the email, enter your email address in the CC field.
  12. In the Subject field, enter Direct Mail Customer Export for [Shop Name] - [Location]. If desired, you can enter additional information in the body of the email.
  13. Click Send.

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