Trek Connect Retail Marketing (TCRM) 2020 Strava Century Challenge

Use the Trek Connect Retail Marketing Strava Century Challenge campaign to encourage your customers to follow the Trek Segafredo Teams, the Tour de France, and to just #GoByBike. Customers who track their rides on Strava during the month of July can receive a prize based on the highest milestone they passed.

See the B2B article for full details on this promotion.

System setup

Redeem prizes

Sherpa tip: Do not charge customers for stem cap installation.

Option 1:Sell prizes at $0 (recommended)

Sherpa tip:Use this method to report on whether customers are purchasing additional items when they redeem their prizes and to report on customers who participated in the challenge for future marketing.

  • Create a sale and add the appropriate prize. Add any other items the customer purchases to the same transaction.
  • Be sure to associate the appropriate customer with the transaction. Create the customer if they’re not already in your system.

Option 2: Remove prizes from inventory as redeemed

  1. From the Ascend Desktop, select the Create menu > Inventory Adjustment (keyboard Ctrl + I).
  2. In the search field, scan the barcode for the item.
  3. From the Type drop-down, select the appropriate adjustment type (e.g. Sales/Display Use).
  4. From the Action drop-down, select Decrease.
  5. In the Quantity field, enter 1.
  6. Click the magnifying glass icon next to the Customer field and associate the appropriate customer. Create the customer if they’re not already in your system.
  7. In the Comments field, enter a meaningful description (e.g. 2020 TCRM Strava Challenge prize.)
  8. Click the Save button.

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